Showing posts with label messages-on-hold. Show all posts
Showing posts with label messages-on-hold. Show all posts

Friday, June 26, 2009

Asparagus = Cigarettes




My job at Marketing Messages calls for a vast number of differing skills. I do voice-overs, of course, but I also produce and engineer recording sessions involving other voice-over professionals; I edit recordings; I mix recorded voice with music for our Messages-On-Hold; I put together music-only (Music-On-Hold) productions; and a few other more peripheral duties (shipping, drinking coffee, swearing.)

I mentioned editing and mixing. Those are the two jobs that occupy the greatest amount of time on our schedule, and everybody on the production team performs these tasks at one time or another. We use more than one editing platform (for instance, ProTools, Adobe Audition and Sound Forge, to name a few of those most often used) and, of course, it pays for us to know as much as possible about what can be done within each editing platform. So, we sometimes play around with different functions in order to familiarize ourselves with them, in case we should need that knowledge for a future job.

One of the cooler - or, at least, odder - functions available is the ability to reverse a recording.

Some of you are old enough to remember the furor over reversed recordings during the 1960's. Rumors of Paul McCartney's death came about because of "evidence" heard in some Beatles recordings. Supposedly, such things as "Paul is a dead man" and "Turn me on, dead man" could be heard when certain song segments were played backwards. More recently, performers as diverse as Pink Floyd, Judas Priest, Queen, and Slayer have been accused of using "backmasking" as a way of promoting unseemly and anti-social behaviors on the part of their fans.

(For more on backmasking in popular music, please see the excellent Wikipedia article on same.)

However, for our purposes here, let's put aside conjecture about the passing of quite-obviously-alive British musicians and other such nonsense. We experimented with backwards recordings because it was a way to familiarize ourselves with our recording tools, and because it presented us with interesting vocal exercises that might increase our proficiency as script readers.

Also, it was great fun.

Let me give you some examples. To begin, I've written a short pithy play about the eternal struggle of feline and canine in regards to man, entitled "Cat Dog".

CAT DOG

Setting: The South Of France During The Time Of Napoleon

Cast (in order of appearance)

Cat ................................ Sarah Colvin
Man ................................ Jim Sullivan
Dog ................................ John Hutchinson


[forward recording - Cat Dog]

Now, I'll reverse the recording.

[reverse of previous recording]

What we would then do was practice saying the reversed versions of the words until we felt we had them as close as possible to what we had been hearing on the reversed playback. Then, we would record ourselves saying those reversed words, such as we've done here...

[forwardly-recorded reverse of Cat Dog]

... and, finally, we would reverse that recording to see how close we got to the originals.

[reversed recording of forwardly-recorded reverse Cat Dog]

As you might imagine, it was not only a learning experience, but also involved us cracking up quite a bit. There's just always something comically askew with the final product, no matter how good a job is done in mimicking the backwards speech.

Now that you know the process involved, I'll play you a longer example, entitled "I Like Chinese Food". Along with my co-workers, Sarah and Hutch, I've voiced some words and whole sentences, reversed those, practiced saying them backwards, then recorded the backwards pronunciations, reversed those... well, here's an example of the entire process strung together in one continuous piece.

[I Like Chinese Food!]

We indulged in this sort of silliness quite often for a short while. As I say, it really helped us to learn more about the recording processes and it also trained us, as speakers, to verbalize odd constructions, which in turn made us less likely to stumble on unusual words or local pronunciations that appeared in actual scripts.

The weirdest thing we ever encountered while doing this was finding out that asparagus equals cigarettes. That is, when you record someone saying "asparagus", and then reverse it, the person is then saying "cigarettes". And if you record someone saying "cigarettes", then reverse that, the person says "asparagus".

Don't believe me? Take a listen.

[Asparagus? Cigarettes! Cigarettes? Asparagus!]

We all found it incredibly odd that something so healthy for you, when spoken and then reversed, could become something so hideously bad for you. It literally was an example of the reverse of a word being an actual reverse of it, healthwise.

When we discovered this, we all thought it would be incredibly funny if we found out that a whole bunch of other words, when reversed, would also be the reverse of the original word in a moral or health sense, but, alas, we've never come up with another that is so startlingly clear (although the fact that "spare ribs" is the same backwards and forwards is pretty interesting.)

If you have the ability to do reverse recordings, and you come up with a funny one, please send it my way. I'd love to hear it.

And that's all I've got for you today. Having completed this, I'm now going to do what I usually do after I finish writing. I'm going to go outside and smoke asparagus.

See you soon.


Thursday, April 30, 2009

Some Music For You To Listen To




My apologies for leaving you without new material for a while. The reason for the long time between posts is that I've been working on making our company website better.

Now, I'm not a techie, even by the wildest stretch of anyone's imagination. At one time - and not too long ago, when you consider the entire history of mankind - I actually believed that "HTML" was pronounced "hittamill". So, I haven't been writing code or actually constructing anything. What I've been doing, with help concerning the technical end of things, is populating our latest version of the website with selections from our music library.

I'm going to send you there at the end of this, to listen to some of the new selections I've chosen to offer our clients, but first I want to explain exactly why we offer music on our website.

You see, we deal in both music and voices, for use in telephony applications. We offer these services individually or in combination. For instance, if your company needs to prompt callers through a menu of choices, making their interactions with you go quickly and smoothly, you can purchase stand-alone voice prompts from us. If, instead, you wish to enlighten your potential customers concerning what your company has to offer, by way of sales or specials or new goods, you might order a combination of voice and music, which we call Messages-On-Hold. You can choose to have that play on your phone system whenever customers are put on-hold for a minute or two. Or, you can order Music-On-Hold, which is simply nice music, chosen by you from our music library, that entertains your customers while they wait.

Music-On-Hold, to my way of thinking, is a much nicer option than just having your customers waiting on-hold with silence for their only companion. If all you offer your customers is silence, they're never quite sure if you're ever actually going to come back on the line at all. At least if music is playing, they'll know they're still connected. In addition, most of your callers will probably find the music quite pleasant. Some may actually be disappointed when you come back on the line, bemoaning the fact that they didn't get to hear the end of the tune that was playing.

(OK, I'll grant you these people may be nutjobs. But, if you have to deal with nutjobs, why not make them happy nutjobs by giving them good music to listen to? It will certainly make your job easier than if you just leave them to stew in silence.)

Getting back to the delay in posting, I wanted to specifically do a piece concerning our Music-On-Hold, but I didn't want to publish it until I could send you to our brand-spankin'-new music pages, complete with super-duper new audio players embedded on each page. These new players should allow you to more-or-less instantly hear any musical selection you click onto.

(I'm presupposing that your computer isn't so ancient that it's powered by a hamster running on a wheel inside of it. If you've at least upgraded to twisty rubber bands, such as those found on balsa wood airplanes, everything should work just fine.)

Before I send you on your way, however, I'll answer a question that some of you may have been thinking: Why should I pay for your music when I can just play the radio over the phone, or perhaps some CDs, while my customers are on-hold?

The simple answer is that it's illegal to play the radio or CDs over the phone. ASCAP and BMI, music licensing agencies, vigorously pursue criminal copyright complaints, and if you play CDs or a radio over the phone, you are, in effect, stealing their product. You can be hit with a fairly hefty fine if you're caught and prosecuted. Meanwhile, our music is fully-licensed and legal for you to do with as you please, once you purchase it. And our prices are extremely reasonable, especially when compared to what you could be paying ASCAP and/or BMI should you be hit with fines.

Anyway, go HERE to listen to some of the newer selections I've chosen. Of course, we offer 12 distinctly different categories of music for use in productions, so feel free to roam around amongst the various categories and listen, at your leisure, to whatever strikes your fancy.

(Of course, if you don't like having your fancy struck - it can be painful - then just go on your merry way and I'll see you next time around. You'll be missing some dandy tunes, though.)